Boost Juice: Christmas

Merry, bright Christmas merch delivering the seasonal campaign in-store. Festive, functional, and easy to gift.

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Custom bandanas and scrunchies with a kaleidoscope rainbow effect

The initial brief was to create accessories that capture the summer feeling and bring joy to the festive season. There is no better way to elevate a campaign and complement the summer uniform than colourful custom-made bandanas and scrunchies. Dashing manufactured all POS and Visual Merchandising for the activation, and MyMerch produced the vibrant bandanas and scrunchies for the store staff.

Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

Reaction upon receiving the custom merch for the campaign: "They do look fab! WOOHOO!!! Very happy!

Michelle Minieri

Head of Creative at Retail Zoo

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