About Us
For over 20 years, we’ve been helping brands bring their stories to life through merch that matters. From custom apparel to thoughtful promotional pieces, we make the process simple, the products on-trend, and the results unforgettable.
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Merch Made Modern
Marketers and HR leaders can control inventory, track At Branded by Dashing, we believe merch should never be boring—or complicated. Our team curates and produces a refined range of high-quality products designed to excite, engage, and create lasting connections.
With a streamlined process and a powerful, easy-to-use platform, we take the hassle out of managing merch so you can focus on what matters most: growing your brand. From strategy and design to warehousing and distribution, we’re here to make merch magic, every step of the way.
The People
Behind the Merch
Behind every piece of merch is a team passionate about creativity, quality, and impact. We combine decades of experience with a love for innovation—and a healthy dose of fun—to deliver results that truly represent your brand.
Barbara Smirniotis
Barry Cohen
Bridget Peskett
Kim Jin
Aline Winckler
Lauren Kenny
Jemma Caprioli
We're hiring
Why We Do
What We Do
We create tangible moments that connect brands with people. Every product is a chance to tell a story, build a relationship, and make an impact.
Simplicity
We believe merch should make life easier, not harder. In a world full of complexity, we cut through the noise with straightforward processes, clear communication, and curated product choices. Simplicity means you spend less time worrying about logistics and more time enjoying the results.
Obsessed
Our obsession fuels everything we do—whether it’s sourcing the perfect fabric, refining a design until it shines, or finding ways to exceed expectations. We’re relentless about quality and passionate about pushing boundaries, because we know the smallest details can transform merch from ordinary to extraordinary.
Customer-First
Your success is our success. We treat every client as an extension of our own team, investing the time to understand your goals, challenges, and vision. By anticipating needs and offering strategic guidance, we empower brands to make smarter decisions that drive lasting impact.
Thoughtful
Every choice we make is intentional. From the way we select sustainable products to how we package each order, we focus on creating experiences that feel considered and personal. Thoughtfulness isn’t just about the end product—it’s about building meaningful relationships that last long after the merch is delivered.
Better Merch
Better Future
We’re committed to making branded merch not just effective, but responsible. Our sustainability approach means choosing products and processes that create value today while protecting tomorrow.
Ethically Sourced
We only work with suppliers who share our values of fairness, respect, and accountability. That means ensuring safe working conditions, fair pay, and ethical labour practices across the supply chain. When you choose merch with us, you’re choosing products that uplift people as much as they empower brands.
Eco-Conscious Materials
From fabrics made of recycled fibres to packaging designed to break down responsibly, we’re intentional about the materials we select. Our goal is to help brands embrace innovation that reduces environmental impact—without compromising on style, quality, or creativity.
Explore our latest Branded projects
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