Boost Juice: Summer 2024

Bright, playful summer merch for Boost stores nationwide. A tight range that turns campaign energy into tangible, everyday brand moments.

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Pink scrunchies

Blue custom bandanas

Personalised badges

Fruit-scented stickers

Pink scrunchies

Blue custom bandanas

Personalised badges

Fruit-scented stickers

Pink scrunchies

Blue custom bandanas

Personalised badges

Fruit-scented stickers

Pink scrunchies

Blue custom bandanas

Personalised badges

Fruit-scented stickers

Pink scrunchies

Blue custom bandanas

Personalised badges

Fruit-scented stickers

Pink scrunchies

Blue custom bandanas

Personalised badges

Fruit-scented stickers

Boost Juice engaged us to bring their Boost Mode summer campaign to life with vibrant prints and playful merchandise that turned up the heat.

This project was a seamless collaboration between the brand's creative team, MyMerch, and Dashing. To complement the in-store experience, our crew crafted fun packs featuring personalised badges and fruit-scented stickers inspired by the campaign's illustrations. To engage customers and amplify reach, we added temporary tattoos as an entertaining giveaway.

We produced themed merch for staff, including rich pink scrunchies, blue custom bandanas, and flame-printed shirts. This cohesive approach across visual merchandising, gifts-with-purchase, and uniforms ensured positive result.

Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

Reaction upon receiving the custom merch for the campaign: "They do look fab! WOOHOO!!! Very happy!

Michelle Minieri

Head of Creative at Retail Zoo

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