Oakley: Gift With Purchase
A sharp GWP set for store reopening moments. Premium feel, neat branding, and packaging that elevates the retail experience.
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Oakley is one of the most renowned lifestyle and sports eyewear brands, praised for its innovative designs and cutting-edge lens technology. The Luxottica team partnered with us to source personalised and exclusive products to celebrate the reopening of their Pacific Fair store.
Problem vs. Solution
When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.
Struggling With Inconsistent, Costly Merchandise
Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.
A Streamlined Merchandise Program That Delivers
We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.
