Retail
retail
Staff Uniforms
staff-uniforms

Boost Juice: Hundy Per Summer

Lively campaign merch for Hundy Per Summer across 380+ stores. High-impact colours and simple shapes for strong in-store presence.

No items found.
No items found.
Terry towelling bucket hat
Branded t-shirt
Funky cooler box
Terry towelling bucket hat
Branded t-shirt
Funky cooler box
Terry towelling bucket hat
Branded t-shirt
Funky cooler box
Terry towelling bucket hat
Branded t-shirt
Funky cooler box
Terry towelling bucket hat
Branded t-shirt
Funky cooler box
Terry towelling bucket hat
Branded t-shirt
Funky cooler box

This project was a full collaboration between the Boost Juice creative team, MyMerch and Dashing. Planning and prototyping were critical to ensuring the quality of the products and campaign success. With the aim to encourage and monitor customer engagement, we designed a funky cooler box for a fun Summer activation - and aligning with the visual merchandising look and feel, we produced bright uniforms for store staff.

Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

Reaction upon receiving the custom merch for the campaign: "They do look fab! WOOHOO!!! Very happy!

Michelle Minieri
Head of Creative at Retail Zoo

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