Target: Rebranding Merch

Rebrand-aligned merch supporting Target’s refreshed positioning. Family-friendly items with consistent marks and easy size runs.

No items found.

Cotton tote bag

Keep cup

A5 journals (4 colours)

Personalised lanyard

Pop-grips

Cotton tote bag

Keep cup

A5 journals (4 colours)

Personalised lanyard

Pop-grips

Cotton tote bag

Keep cup

A5 journals (4 colours)

Personalised lanyard

Pop-grips

Cotton tote bag

Keep cup

A5 journals (4 colours)

Personalised lanyard

Pop-grips

Cotton tote bag

Keep cup

A5 journals (4 colours)

Personalised lanyard

Pop-grips

Cotton tote bag

Keep cup

A5 journals (4 colours)

Personalised lanyard

Pop-grips

The iconic brand employs over 12,000 Team Members across around 140 Target stores Australia-wide, distribution centres, buying offices, and support offices. An integral part of their recent brand refresh, my merch and Dashing partnered with Wellcom and Target to create engaging moments for all Team Members to deliver the brand launch internally as a Target show bag. The purpose was to introduce key elements of the brand via valuable everyday items, such as branded tote bags, keep cups, journals, lanyard, and mobile pop grips.

Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

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