Telstra Purple: New Starter Pack
A collaborative-culture starter pack. Balanced mix of wearables and desk items, produced and delivered at scale.
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Telstra Purple puts people at the centre of solving real problems, delivering digital transformations with a purpose for business in Australia and beyond. Their services are tailored to each organisation, including Design, Network, Data & AI, Cyber Security, Internet of Things, Software development, Cloud management and Workplace resources.
Problem vs. Solution
When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.
Struggling With Inconsistent, Costly Merchandise
Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.
A Streamlined Merchandise Program That Delivers
We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.
