Frasers Property: ECQ Outlet Launch Activation

Powering Big Brand Energy.

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To complement the grand scale of the ECQ Outlet launch, Branded by Dashing delivered the essential merchandise that brought the brand to life on a personal level.

We produced and supplied the official staff uniforms and the exclusive launch event tote bags, ensuring that every interaction felt premium and professional. By focusing on high-quality materials and precise brand execution, we ensured the event staff stood out as ambassadors of the "Go Big" vision while providing visitors with a high-value physical memento of the experience.

Our role was to ensure that the physical branding matched the aspirational narrative of the event. The custom-designed uniforms provided a cohesive and polished look for the team across all four activation zones, while the limited-edition ECQ tote bags served as both a practical giveaway and a walking advertisement for the precinct. This seamless integration of apparel and merchandise played a critical role in maintaining brand consistency and enhancing the overall visitor experience from the moment they entered the centre.

Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

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