Promotional Merchandise
Sydney

Most briefs start as half an idea. We take it from there, curating the right product, customising it to your brand, and producing it locally or offshore depending on what the job needs. Promotional merchandise Sydney brands are glad to hand out, delivered on the date you need it.

Take your Sydney brand to the next level

Your employees and customers are at the heart of your brand. We create branded merchandise Sydney businesses use to spark pride, connection and loyalty, from an onboarding kit for a new starter in Surry Hills to a campaign landing in every store across the state on the same morning.

Branded by Dashing is a branded merchandise partner headquartered at 27 Sirius Road, Lane Cove West, Sydney, with a second Australian office in Richmond, Melbourne. We curate, customise and produce merchandise for Australian brands, locally or through our own office in Shanghai, and deliver it to the dates you set. We have been doing it for over twenty years, and we are part of Dashing Group.

Some of the brands that have merchandised with purpose:

From your idea to their hands

Nobody arrives here with a blank page. You have a moment to mark, a team to kit out or a campaign to land, and usually a fair idea of what it should be. Our job is to turn that into something people actually keep, and to have it there when you need it.
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A team you can sit down with. We are at Lane Cove West, twenty minutes from the CBD, which matters on the days a sample needs looking at in person rather than described over email.

Curated, not catalogued. You get a short, considered range that fits your brand, your people and your budget. Not four hundred pages to wade through on a Friday afternoon.

‍Customised properly. Decoration chosen for the product and how it will be used. Embroidery where it needs to survive a hundred washes, print where it needs to be seen across a room, packaging that makes it feel like a gift rather than a delivery.

‍Produced locally or offshore. Whichever gets you the right product at the right price in the time you actually have. Local when the date is tight, our own office in Shanghai when the product needs making from scratch.

‍Delivered to the date. We work backwards from the day it needs to be in someone's hands, not the day it leaves us. If a date cannot be met we will say so at the brief, not the week before.

‍Twenty years of knowing what works. Which products last, which decorations hold up, and which ideas look better on a mood board than they do in someone's hands.

We’ve got every touchpoint covered

From someone's first day in the job to the last day of a campaign, we cover every point where your brand meets a person. Custom merchandise Sydney brands can stand behind, because they have seen where it is made.

Start Your Branded Journey

With you for any Sydney occasion

Every moment your brand shows up in public is a moment worth getting right. Here is where we usually come in.

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Conferences and expos

Delegate packs, lanyards, apparel and giveaways for events at ICC Sydney, Darling Harbour and the Showground. Delivered to the venue, checked and ready before the doors open.

Close-up texture of a purple linen fabric.
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Brand activations and events

Pop ups, festival activations and street level campaigns. Bring us in early and the merch gets designed around the moment, rather than squeezed in at the end of it.

Dark purple crumpled paper texture with subtle folds and creases.
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Retail launches

Store openings from Pitt Street to Bondi Junction. We produce at volume, hold the stock and get the right quantities to the right stores on the right day.

Close-up of crumpled apricot-colored tissue paper.
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Onboarding and employer brand

Welcome packs for Sydney offices, sent to home addresses one at a time as each person joins.

Crimson red linen fabric texture with a fine weave pattern.
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End of year and Christmas

Client and staff gifting locked in mid-year rather than mid-November. The good product goes early, and freight into December is nobody's friend.

Light yellow textured paper background with small scattered brown speckles.
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Sustainable merch

Recycled and organic apparel, reusable drink ware and packaging that is not headed for landfill, plus onsite recycling and LED curing in our own production

Close-up texture of caramel brown suede fabric with a soft, velvety appearance.

Explore our latest Branded projects

Sliced vegetable pizza with cheese, surrounded by colorful peppers, tomato, garlic, basil, and a bowl of red salsa on a red background.

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Case Study
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Sliced vegetable pizza with cheese, surrounded by colorful peppers, tomato, garlic, basil, and a bowl of red salsa on a red background.

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Case Study
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Sliced vegetable pizza with cheese, surrounded by colorful peppers, tomato, garlic, basil, and a bowl of red salsa on a red background.

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Case Study
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Sliced vegetable pizza with cheese, surrounded by colorful peppers, tomato, garlic, basil, and a bowl of red salsa on a red background.

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Case Study
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Sliced vegetable pizza with cheese, surrounded by colorful peppers, tomato, garlic, basil, and a bowl of red salsa on a red background.

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Case Study
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ELO Branded Uniforms

ELO Branded Uniforms

Case Study
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Pappa Flock Branded Uniforms

Pappa Flock - Branded Uniforms

Case Study
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Lendi Group: Onboarding Experience

Lendi Group: Onboarding Experience

Case Study
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ECQ Outlet Launch Activation

Frasers Property: ECQ Outlet Launch Activation

Case Study
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Fitness Passport: Branded Merch

Fitness Passport: Branded Merch

Case Study
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Bakers Delight: Easter 2025

Bakers Delight: Easter 2025

Case Study
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Boost Juice: Summer 2024

Boost Juice: Summer 2024

Case Study
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Ritz-Carlton Yacht Collection: Branded Pack

Ritz-Carlton Yacht Collection: Branded Pack

Case Study
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Samsung: Sustainable Merch Pack

Samsung: Sustainable Merch Pack

Case Study
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EssilorLuxottica: EL360 Pack

EssilorLuxottica: EL360 Pack

Case Study
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Sunwater: Custom Portal

Sunwater: Custom Portal

Case Study
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Oakley: Gift With Purchase

Oakley: Gift With Purchase

Case Study
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Green Associates: Eco Merch

Green Associates: Eco Merch

Case Study
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Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 
Merchandise with Purpose 

Branded by Dashing Inspires

From sustainable gifting to corporate uplift, discover the latest and greatest in merchandising.

Micro Gifting for Retail
Micro Gifting for Retail

Micro Gifting for Retail

Scale isn’t everything, sometimes a small surprise creates the biggest emotional response. Loyalty is built through sentiment, not spend; micro-gifts humanise a brand and transform routine transactions into tiny but meaningful moments. Curation matters too, because in micro-gifting it’s less about the item and more about the edit, thoughtful bundles elevate giveaways into gestures of genuine care.

Micro Gifting for Retail
Micro Gifting for Retail

Micro Gifting for Retail

Your ID essentials, branded to belong. Whether you are onboarding new team members, running a high-impact event, or managing access across multiple sites, the details make a difference. From polished corporate finishes to bold designs, we elevate your ID Essentials. Reach out to info@brandedbydashing.com.au to get the inspiration deck!
Your ID essentials, branded to belong. Whether you are onboarding new team members, running a high-impact event, or managing access across multiple sites, the details make a difference. From polished corporate finishes to bold designs, we elevate your ID Essentials. Reach out to info@brandedbydashing.com.au to get the inspiration deck!

Your ID essentials, branded to belong. Whether you are onboarding new team members, running a high-impact event, or managing access across multiple sites, the details make a difference. From polished corporate finishes to bold designs, we elevate your ID Essentials. Reach out to info@brandedbydashing.com.au to get the inspiration deck!
Your ID essentials, branded to belong. Whether you are onboarding new team members, running a high-impact event, or managing access across multiple sites, the details make a difference. From polished corporate finishes to bold designs, we elevate your ID Essentials. Reach out to info@brandedbydashing.com.au to get the inspiration deck!

To celebrate the launch of the new Pistachio Papi Danish 💚🥐 we partnered with Bakers Delight to create limited edition merch for their national giveaway. From custom tote bags to hats and badges, we designed merch that amplified the Pistachio Papi buzz and carried the moment beyond the bakery. Giving fans something to wear, share, and enjoy, helping Bakers Delight spark conversation, boost engagement, and connect with customers in a fun, memorable way.
To celebrate the launch of the new Pistachio Papi Danish 💚🥐 we partnered with Bakers Delight to create limited edition merch for their national giveaway. From custom tote bags to hats and badges, we designed merch that amplified the Pistachio Papi buzz and carried the moment beyond the bakery. Giving fans something to wear, share, and enjoy, helping Bakers Delight spark conversation, boost engagement, and connect with customers in a fun, memorable way.

To celebrate the launch of the new Pistachio Papi Danish 💚🥐 we partnered with Bakers Delight to create limited edition merch for their national giveaway. From custom tote bags to hats and badges, we designed merch that amplified the Pistachio Papi buzz and carried the moment beyond the bakery. Giving fans something to wear, share, and enjoy, helping Bakers Delight spark conversation, boost engagement, and connect with customers in a fun, memorable way.
To celebrate the launch of the new Pistachio Papi Danish 💚🥐 we partnered with Bakers Delight to create limited edition merch for their national giveaway. From custom tote bags to hats and badges, we designed merch that amplified the Pistachio Papi buzz and carried the moment beyond the bakery. Giving fans something to wear, share, and enjoy, helping Bakers Delight spark conversation, boost engagement, and connect with customers in a fun, memorable way.
Ways to brand your merch…
Ways to brand your merch…

Ways to brand your merch…

Branded by Dashing takes creative ideas and makes tangible moments for your brand. Explore our different typographic executions to make your merch memorable.

Ways to brand your merch…
Typographic Executions
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."
Jane Doe
CEO, Tech Innovations
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We’ve worked with Branded several times for promotional items, from product launch giveaways to corporate team-building gifts, and they’ve consistently delivered excellent results. Every project has been handled with care, clear communication, and a genuine focus on quality. The attention to detail and reliability make the process smooth from start to finish, and the final products always meet expectations. It’s a team that’s easy to work with and one we’re happy to recommend

Nathan Barclay
Marketing Comms Manager

Working with Lauren has been an absolute pleasure! Her energy, creativity, and attention to detail make every collaboration seamless and impactful. Branded consistently delivers high-quality solutions with a personal touch that sets them apart.

Keira Roffe
Partnerships Coordinator

"Lauren was exceptional from start to finish through creating our custom merch. Her responsiveness, attention to detail, and collaborative approach made the process effortless and enjoyable, resulting in products that our customers truly love."

Rebecca Passater
Campaign Manager

I’ve loved working with the team at MyMerch. They’re responsive, easy to work with, and always bring great ideas to the table. Their attention to detail and ability to deliver high-quality, exciting products on time makes the whole process effortless. It’s rare to find a supplier who makes things this seamless - they’ve been an absolute pleasure to partner with.

Lena Lenartsson
Specialist Consultant Talent – People & Culture

Thanks again for our packs, they're amazing! Everyone loves them and we will definitely be doing another order.

Santana Pham
Marketing & Strategic Project Manager

Reaction upon receiving the custom merch for the campaign: "They do look fab! WOOHOO!!! Very happy!

Michelle Minieri
Head of Creative at Retail Zoo

Last year I worked with MyMerch on an order for the Foundation which is awesome! The team loved it so much that they would like to order more.

Lia Alexandrou
Brand & Communications Manager

Frequently Asked Questions

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Where are you based in Sydney?

 27 Sirius Road, Lane Cove West NSW 2066. That is head office, the production floor and the warehouse, all in the one place, about twenty minutes from the CBD. You can reach the team on (02) 9922 2700.

Close-up texture of a purple linen fabric.
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What does your Sydney team actually do?

 The thinking, design and sourcing. We work out what suits your brand, your audience and your budget, create the artwork, manage the approvals and run the project through to delivery. You deal with the same people from the first conversation to the last box.

Dark purple crumpled paper texture with subtle folds and creases.
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Is it actually made in Australia?

No, and we would rather say so plainly. There are two routes. Most often we source through established merchandise suppliers who brand the product. For bespoke work, we design it here and produce it through our own office in China, which handles manufacture and branding. Either way the design, the standard and the project sit with us.

Close-up of crumpled apricot-colored tissue paper.
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How long does it take?

 It depends which route the product takes. Sourcing and branding is the quicker of the two. Bespoke production through our China office takes longer and gives you something nobody else has. Tell us the date you need it and we will tell you honestly which options still fit.

Crimson red linen fabric texture with a fine weave pattern.
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Can you deliver to multiple Sydney offices or stores?

 Yes. We split a run by site, region or format so each location gets its own quantities, rather than one pallet arriving at head office. Sites can also reorder themselves through B-Portal within their own budget, with approvals on top if you want them.

Light yellow textured paper background with small scattered brown speckles.
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What do corporate gifts cost?

 Depends on the product, the quantity and the packaging, and the price per unit drops as the numbers go up. Tell us the budget and the audience and we will come back with options that fit. One good piece usually beats a box of small stuff, whatever the budget.

Close-up texture of caramel brown suede fabric with a soft, velvety appearance.
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Do you supply corporate uniforms in Sydney?

 Yes, decorated in house with embroidery, print or applique. We manage sizing runs, replacement stock and new starter orders, and hold the range so a new hire is not waiting three weeks for a shirt.

Plain taupe-colored textured paper background.