Pappa Flock - Branded Uniforms

In tenders (and uniforms) we trust.

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We partnered with Pappa Flock to roll out staff uniforms across every restaurant in Australia, keeping teams looking sharp and consistent from store to store. To make ordering effortless at scale, we built a dedicated B-portal where every location can log in and order exactly what they need, from t-shirts and caps to water bottles and hoodies.

We manufactured a fully custom uniform range for Pappa Flock, including custom hoodies made exclusively for the brand. For store openings, we supported the brand with goodie bags in custom tote bags, featuring branded items like a stress ball and hardcover notepad. As the new range rolls out, Branded by Dashing continues to manage the full uniform experience, giving Pappa Flock a scalable, on-brand solution that grows with every new store.

Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

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