Wilson Custom Keyring

Opening day, in the palm of your hand.

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When Wilson opened its largest store in Australia at Chadstone, they wanted shoppers to leave with more than a first impression. Branded by Dashing produced custom keyrings as opening-day giveaways, so every customer could have a small piece of the brand to carry with them long after the doors opened.

Manufactured offshore through our trusted production partners, the keyrings were developed to Wilson’s brand standards, from design and sampling through to quality control and delivery, ready in time for launch day.

To bring the opening day to life, Dashing also designed and delivered a lucky dip game at the store entrance. This lo-fi gamification moment turned foot traffic into fun and gave shoppers a reason to stop and play.

Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

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