Lendi Group: Onboarding Experience

First impressions matter.

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Lendi Group wanted an onboarding experience that felt on-brand - premium, thoughtful and easy to deliver. Branded by Dashing supported the merch programme end-to-end, with kits sent directly to new starters ahead of day one.

The packs included practical essentials such as lanyards, t-shirts, power banks and water bottles, packaged to create a polished welcome experience. With ordering managed through the B-portal and fulfilment sent directly to individual locations, the process made it easy to deliver a consistent experience for new team members.

Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

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