Forty Winks - Branded Merch

Gearing up Forty Winks for their annual conference and beyond

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Forty Winks brings franchisees from over 100 stores across Australia together each year for their annual conference, a chance to connect, celebrate the year gone and get excited for the next financial year. They needed merchandise that felt like a genuine gift to their network, not just another branded giveaway.

We produced a considered merch kit for every attendee: long sleeve t-shirts, caps, notepads and pens, all carrying the brand identity through to the finer details. Beyond the conference kit, we set up a dedicated B-portal for Forty Winks, giving stores the ability to order uniforms and merch on demand while head office manages inventory centrally.

Franchisees and store staff have easy access to quality gear that makes them feel part of something bigger, and Forty Winks head office has a system that takes the admin out of merch and uniform management for good.

Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

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