Penfolds to the World

Wear the story, pour the experience

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For the ’From Penfolds to the World' festive pop-up at Chadstone, we designed and delivered bespoke aprons and shirts that anchored the experience, bringing a premium, cohesive brand presence to every touchpoint.

Worn by the in-store team, the merch elevated storytelling on the floor while supporting wine tastings, passport collection, and personalised engraving. Delivered as part of a full end-to-end activation, these purpose-built garments enhanced the customer experience!

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Problem vs. Solution

When [Client Name] set out to refresh their merchandise program, they wanted more than just branded products. They needed merchandise that would excite their audience, stay true to their brand identity, and deliver real value. But getting there wasn’t simple.

Struggling With Inconsistent, Costly Merchandise

Managing merchandise internally had become a source of frustration. Multiple suppliers meant inconsistent quality and designs that didn’t always align with brand guidelines. Costs were unpredictable, deadlines were tight, and the team had limited insight into which products customers actually wanted. As a result, merchandise often arrived late, off-brand, or underperformed — turning what should have been a brand-building opportunity into a missed one.

A Streamlined Merchandise Program That Delivers

We partnered with [Client Name] to completely reimagine their merchandise process. By centralising design, sourcing, and fulfillment, we ensured every product consistently reflected the brand. With streamlined production and smarter forecasting, we reduced costs and cut turnaround times. The result was a merchandise program that not only looked great but also boosted customer engagement and maximised ROI.

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